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Whether caviar belongs on your face or your blini, three brands harnessing water from around the world and backing it with real science, Birchbox's co-founder betting your bare nails deserve a skincare routine of their own, Oh My Cream's new Paris flagship with a sauna in the basement, and the vitamin C serum sitting in every dermatologist's cabinet just got a rework.
Jul 30, 2026
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7 min read