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Whether the "salmon DNA" all over your feed is doing anything once it's in a bottle instead of a needle. A Spanish dermatology lab's liposomal dark-spot serum, a Japanese pimple patch and a rose water cream join The Counter. Tangle Teezer redesigns its brush for the first time in a decade, Kayali turns a cult scent into a body cream, and COSRX just became the British Beauty Council's first K-beauty patron. Then: can a serum actually do what Botox does, or is your face just really well hydrated?
Aug 27, 2026
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7 min read